Principal of Marketing Automation

Principal of Marketing Automation at Inovalon in Bowie, MD **What you'll do** - Architect sophisticated, cross-channel marketing campaigns through Marketo - Serve as administrator for Marketo, defining governance and operational standards - Design and maintain lead lifecycle, scoring models, and nurture strategy - Apply AI and automation to accelerate campaign builds and optimize workflows **What they're looking for** - Experience running marketing automation at scale - Deep command of email marketing, lead lifecycle, scoring, and deliverability - Strong technical expertise on Marketo platform - Curiosity about AI applications in marketing **Details** - Location: Bowie, MD - Type: Not specified - Salary: Not specified

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