Senior Director, Product Marketing

Senior Director, Product Marketing at Equip Health (Remote - USA) **What you'll do** - Craft compelling value propositions, differentiators, and messaging frameworks that resonate across diverse audiences - Conduct research to build detailed provider and consumer personas that map their distinct pain points and motivations - Map out the high-level B2B and B2C customer journeys and how core positioning flows through every phase of the lifecycle - Lead the end-to-end execution of go-to-market strategies for new services, care model enhancements or new target audiences **What they're looking for** - Experienced, highly nimble leader who thrives in a fast-paced environment - Embraces a test-and-learn mindset and proactively identifies new opportunities to innovate market positioning **Details** - Location: Remote - USA - Type: FullTime - Salary: null