Performance Marketing Specialist (m/f/d)
NeuroNation
Location: Berlin, Germany
Location: Berlin (hybrid— 3 days office / 2 remote) Scale the campaigns that keep millions mentally fit At NeuroNation, performance marketing is how we reach the people who need us — millions of users and patients building a lifelong habit of caring for their brains. As our Performance Marketing Specialist (m/f/d), you'll own paid growth across mobile and web, with a clear north star: maximise return on ad spend (ROAS) while scaling our B2C and Medical brain-training products through fast, data-driven experimentation. What you'll do Own campaigns and ROAS Run and scale paid growth campaigns for mobile and web user acquisition across Google App Campaigns (GAC), Apple Search Ads (ASA), native, and social Own ROAS targets and grow spend profitably Direct creative alongside designers and copywriters — ad copy, content, and landing pages Experiment and learn Run a rapid experimentation loop (we work from Sean Ellis's Hacking Growth), feeding the latest learnings into new growth experiments Design and run A/B tests to validate ideas quickly Analyse engagement, retention, and behavioural data to guide where you invest Collaborate and own the product Partner closely with Business Intelligence, Customer Care, and CRM Be your own user: know the product deeply and help safeguard its quality Bring a growth mindset to the Growth and Product teams, always learning and sharing Must-haves Hands-on, personal ownership of performance marketing budgets of at least €20-30K/month 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar) Fluent English (our working language); strong German a major plus Sharp analytical instincts — you enjoy digging into engagement, retention, and behavioural data Strong problem-solving and project management skills; comfortable running several workstreams at once A team-player mindset and genuine pleasure in helping colleagues A real interest in brain training and self-improvement, ideally as a user of digital health, education, productivity, or gaming apps Based in Berlin and available to work from the office 3 days/week Bonus points Experience with games or gamification A talent for UX or visual design Knowledge of SQL, R, or Python Flexible working hours with core hours, so you can balance sport, hobbies, and career A hybrid role in Berlin — 3 days in the office, 2 remote An office at Gendarmenmarkt with events, a roof terrace, snacks, and drinks A bespoke onboarding programme to get you up to speed on the role, products, and teams fast A clear working structure where initiative and creativity are valued Flat hierarchies and an open feedback culture Varied tasks in a dynamic, innovative environment An energetic, motivated, well-organised team Team events and workshops Sponsored gym and sports-class memberships Deutschland-Ticket A €1,000 personal development budget
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